Warm audiences, not cold reach
Audiences are built from your website visitors, treatment pages and enquiry activity, so every dollar follows demonstrated interest.
Meta Ads for Dentists
97% of the patients who visit your website leave without booking. We bring them back.
Google Ads and local SEO introduce your clinic to patients searching for implants, veneers and Invisalign. Most of them leave to think it over. Facebook and Instagram retargeting keeps your practice in their feed every night they're deciding, until the consult is booked with you and not the clinic down the road.
Warm audience retargeting onlyBuilt on your search foundationMeasured on booked consults
~98%
of Australian adults are reachable on Facebook and Instagram
Source: Affect, Meta audience data 20251h 51m
average time Australians spend on social media every day
Source: We Are Social, Digital 2025 AustraliaThe warm layer
You've already paid for the click. Don't let it walk out the door.
Every implant, veneer or Invisalign visitor costs you real money to attract. Without retargeting, the vast majority leave and you never see them again. Meta is how your practice stays in the room while they decide: on the couch, on the train, in the lunch break. Not cold reach to strangers. Focused follow-up to people who have already shown interest in your treatments.
Structured retargeting sequences
Sequenced messages answer the real reasons patients stall: cost, finance, process, time off, and trust in the clinic.
A clear role in the journey
Google and SEO find them. Meta brings them back. Your landing pages book them. Each channel has one job and is measured on it.
How it works
A clear path from opportunity to booked consults.
01
Capture the signal
Tracking is installed on every treatment page, so warm audiences form from genuine interest the day campaigns go live.
02
Retarget with purpose
Compliant, practice-led creative is matched to each stage of consideration, from first visit to booked consult.
03
Convert and measure
We report on enquiries and consultations from retargeted visitors, not likes and reach, and refine the sequence every month.
Why it matters for high-value treatments
The longer the decision, the more retargeting earns its keep.
They saw your clinic. Then life happened.
A $25,000 full-arch decision or a $6,000 aligner case is not made in one visit. Patients compare clinics, talk to their partner, check finance, and put it off. Every day they are gone, another practice can reach them first.
They're on Facebook and Instagram tonight.
Australians average 1 hour 51 minutes a day on social media. That is where your shortlisted patients are while they think it over, not on your website.
Warm traffic converts. Cold traffic costs.
Retargeted visitors convert at a far higher rate than cold audiences, and the cost per enquiry drops accordingly. You already paid to get them to your site once. Retargeting protects that spend.
Built around your market
Your competitors are a thumb-scroll away. Stay in the feed.
When Google Ads and local SEO have done the introducing, retargeting keeps your practice front of mind until the consultation lands in your chair.